About

ViX STORY

It is fitting that ViX is named for the stunning beach city of Vitoria in Brazil, where founder Paula Hermanny was brought up and dreamed her first dreams of the style she wanted to bring to resort wear for women.

As a little girl, Paula gazed up at the jets flying through the clear Brazilian sky and imagined a woman with classic yet modern tastes – a woman who traveled around the world from Vitoria’s small exotic airport and turned heads wherever she went, from Monte Carlo to Bali. That woman grew into the inspiration for ViX swimwear and Paula's revolutionary and stunning designs. Even today, as she crafts her latest collections of bathing suits for women, Paula still pictures the imaginary world traveler and, in her mind’s eye, dresses her with visions of elegance and beauty.

"When I'm designing, I picture that woman, who represents everything there is about style," Hermanny said. "One year, I might see her in St. Barts and I can picture what she’s going to be wearing, and that image becomes the basis for my collection."

ViX RESORT SWIMWEAR

ViX's sexy collection of resort wear for women features some of the most forward-thinking spins on beach fashion today. The swimsuit line shines, incorporating super-hot tortoiseshell details and cutting-edge materials like resin to accentuate ViX's trademark leather and gold accessories. The ViX collections include a number of flowy beach cover ups and dresses, sarongs, hats, bags and sandals, perfect for the pool and the palapa alike.

SOFIA BIKINIS

Melding Brazilian sensuality, European chic and a Californian sense of pure, brash, confident style, Sofia is a brand of sexy resort wear designed for the younger woman with her own unique vision of fashion.

Designed as a mix-and-match brand, Sofia gives young fashionistas the option of combining eclectic designs to create their own absolutely one-of-a-kind beach couture.

"The Sofia brand is designed for a young lady who wants to tell the world 'I'm here,'" Said Paula Hermanny, ViX's visionary designer.

Pretty and daring, charismatic and charming, Sofia designs feature all the expert craftsmanship found in any ViX item. Flirty touches blended with delightful accessories make this the ideal beach or resort collection for the girl that isn't afraid to flaunt what she's got.

HERMANNY RESORT SWIMWEAR

The graceful lines of Hermanny resort wear and modest swimsuits are unparalleled anywhere else in the fashion world. Designed for a fashion-forward customer who favors a more conservative cut, Hermanny suits are timeless in their elegance without sacrificing beauty for function.

"These suits are sexy-sophisticated," said ViX designer Paula Hermanny, for whom the brand is named. "The Hermanny customer knows exactly what she wants when she sees it."

The Hermanny brand features classic ViX designs and adds an array of tailor-made design features including tankinis, drape bottoms and flattering one-piece bathing suits for the more contemporary customer. ViX's trademark leather and gold accessories accentuate the classic curves of the Hermanny designs, creating a vision of chic modernity perfect for even the most discerning of fashionistas.